1.1 PERSONAL INFORMATION VS. NON-PERSONAL INFORMATION
Our primary goal in collecting information from you is to provide you with an efficient and helpful experience while using the Website. In order to do so, the Website collects two types of information about you: Personal Information and Usage Information. “Personal Information” refers to information that can uniquely identify an individual person. This information could include your first and last name, email address, mailing address, telephone number, ticket or selection information, donation amounts (if applicable), credit card number or other payment information, order tracking number, referring URL, IP address and a password. In some cases, such as with payment card information, our vendor will collect this information on our behalf, and we will not access such information directly. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will automatically be kept for future use. We may also collect and use Personal Information to verify your identity when you are making purchases or donations. It is important to keep us updated with your most current contact information. You may ask us in writing via mail or email at [email protected] to have the information on your account deleted, updated or corrected; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Note that we may retain changed or deleted information for archival or other purposes.
“Usage Information” refers to information that does not by itself identify you or a specific individual, such as technical information about the way you interact with our Website. We may collect Non-Personal Information through any of the methods discussed above as well as automatically through the use of industry standard technologies discussed further below.
1.2 INFORMATION COLLECTED THROUGH TECHNOLOGY
We collect information from visitors to the Website, including the referring URL, your IP address, which browser you used to come to the Website, the country, state and telephone area code where your server is located and the pages of the Website that you viewed during your visit. Some of this information is gathered through the following technologies:
We may participate in behavioral-based advertising. This means that a third party may place a cookie on your browser, or use a web beacon, to collect information about your use of our Website so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on our Website or on other websites. If you would like to opt-out from having the behavioral-based advertising companies with whom we have a relationship use your information for advertising purposes you can do so by visiting the Network Advertising Initiative or Digital Advertising Alliance.
Web Beacons. Grace Cathedral may use a variety of other technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in web pages and emails. We may use these technical methods in HTML emails that we send our users to determine whether they have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
“Do Not Track” Signals. We do not respond to “do not track” signals in your web browser, and do not control whether third parties do so (including service providers acting on our behalf to serve you targeted advertising).